Meeting the needs of the customers with a search engine

Here is an example on the site of Zillow, a US real estate company that has understood how to meet the needs of its customers with a search engine on the home. The catch, which overhangs the search engine, is also particularly well chosen. “Find your way home” appeals to the emotions of the user and invites him to find his home. It is not without reason that Zillow was awarded the Best Real Estate Website Award in 2015 by The Webby Awards. Adopt this strategy too on your real estate website! To get the best services you must always opt for LinkHelpers Phoenix Website Design Company .

Make dream with your most beautiful images

Large photos

Your images will be your best asset. They will seduce your visitors and make them dream. Choose your photos carefully and give them an important place in the design of your site.

What you sell is great. You must use large photos to create the impression of vastness that is sought in a residence. On the homepage of your site, create a striking effect with a full screen photo. If you want to highlight the front of a property, choose a wide angle, low angle shot. If you are selling new houses or condos in a vast real estate development, use your most beautiful image to represent the scope of the project an overview of the building or neighborhood or the wide shots of the spaces most aesthetic common.

Evocative videos

The great strength of video is that it allows communicating an atmosphere, an atmosphere. It is a powerful marketing tool that has a major impact on potential buyers, especially in the real estate industry. Opt for ambience videos of places and surroundings, or the features that distinguish the project or property by location, design, or technological innovation. One thing is important to remember when using video you have less than 10 seconds to capture the user’s attention. These spectator engagement data, proven and well explained in this article, show that after 30 seconds, you will have lost a third of the audience, and after 2 minutes, only 40% will still be listening. To maximize the impact of your videos, use you’re most striking images from the beginning and aim for a maximum of 30 to 90 seconds.

360 panoramas

More and more technological tools allow you to give your visitors an immersive 360 ​​degree experience. Depending on the size of your project and the budget you want to devote to this aspect, you can opt for simple panoramic photos, 360 videos, now available on YouTube or a virtual reality application using a viewer like Google Cardboard that you can customize to your image.

Comments are closed.

  • Partner links