What Is Structured Data And How It Enhances SEO Strategy?

Thinking about these two tips, search engine and user, Structured Data is great for connecting to your site. It looks for identifiable patterns to aid in more accurate results. This pattern is obtained through structural organization. That is, when the data is structured this search becomes more precise.

The technology searches by default, organization and better identification always. The more organized you are, the better it will process everything and deliver the expected intelligence. In a scenario of competitive searches where people are looking for time savings, having an attractive outcome can be a differential. Still thinking about the Hollywood mobile search, there are factors of internet franchise economy and speed of access. At the level of virtual stores the searches are also very interesting.

Structured Data Types

Search engine hits are extremely rich with the best SEO by LinkHelpers Scottsdale SEO Company, especially when done on the mobile and by voice. It “delivers the best user search experience, regardless of device and timing”. This is what search engines do: enhance the search experience by always focusing on the user. This is the goal of Enhanced Search. Because of this, there are many types of Structured Data that activate features.

Article

This type is intended for content such as News, Blog Posts and Sports Articles Pages. It can activate various features, such as highlight carousel, highlighted image, title and description larger than normal, among others. For those who own a blog, it is highly recommended using Structured Article Data.

Breadcrumb (Current Location)

Breadcrumb aims to help the user know in which position of the site the result page is located. This helps the search engine to go all the way down the pages and categorize the information more accurately. There is also a perception of the depth of the site for the visitor.

Carousel

Very common on mobile devices, the Carousel provides a higher type of highlight for pages that are eligible for the feature. In it the information is tiled, with the option to navigate horizontally between them. News and Recipes are seen most often on carousels.

Corporate Contact and Event

The Corporate Contact is intended for companies wishing to display their information in the panel. When a user searches by the name of his company, a highlight card can be displayed with official data such as name, website, contact phone, address, spoken language, area served and others. One of the most interesting rich results is the “events”. If you have an event website or ticket sales online, you have a valuable item at hand. The results are interactive, with all event information sought by the user.

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